The Makeup & Beauty Tutorials niche remains one of YouTube's most popular categories in 2026, attracting millions of viewers seeking product recommendations and technique guidance. Content that performs exceptionally well includes step-by-step tutorials for specific occasions, before-and-after transformations, and honest product reviews. Your audience is predominantly female, aged 13-35, highly engaged and loyal to creators they trust. While the niche is highly competitive, monetization opportunities are substantial through brand sponsorships with cosmetics companies, offering creators significant revenue beyond ad income. The average RPM of $5.0 reflects strong advertiser interest in this demographic. Creators choose this niche for its passionate community, creative expression opportunities, and potential for building authentic brand partnerships that often exceed traditional ad revenue.
Makeup & Beauty Tutorials RPM: what creators actually earn
The average RPM (revenue per 1,000 views) in the Makeup & Beauty Tutorials niche is around $5 — about 9% below the $5.5 median across the YouTube niches we track. Actual earnings depend on audience geography, seasonality, video length, and ad formats — treat this as a reference range, not a guarantee.
Creators in this niche typically monetize via Brand sponsorships. High competition means RPM alone rarely decides success — finding underserved sub-topics matters more.
How to analyze Makeup & Beauty Tutorials channels
YouTube Studio only shows analytics for your own channel. To understand the Makeup & Beauty Tutorials niche, you need public data on the channels that already succeed in it: which videos overperformed their channel average (outliers), how publishing frequency relates to growth, and what viewers ask in the comments.
Younalyse pulls this data for any channel in minutes: outlier videos, side-by-side channel comparison, and comment analysis of your own and competitor channels — turning audience reactions into content direction.
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What are the best Makeup & Beauty Tutorials YouTube channels?
The Makeup & Beauty Tutorials niche has many successful YouTube channels producing consistent, high-quality content.
What is the average RPM for Makeup & Beauty Tutorials YouTube channels?
The average RPM for Makeup & Beauty Tutorials channels is approximately $5, compared to a median of about $5.5 across the niches we track. Actual RPM varies with audience geography, seasonality, and content format.
How competitive is the Makeup & Beauty Tutorials niche on YouTube?
The Makeup & Beauty Tutorials niche has high competition on YouTube. While highly competitive, channels that find a unique angle or sub-niche can still grow rapidly.
How do Makeup & Beauty Tutorials YouTubers make money?
Makeup & Beauty Tutorials creators primarily monetize through Brand sponsorships. Brand deals are the primary revenue source, often paying significantly more than AdSense.
How do I research the Makeup & Beauty Tutorials niche before starting a channel?
Study the channels that already work: which of their videos overperformed their usual numbers, how often they publish, and what their audience asks in the comments. Younalyse pulls this public data for any channel in minutes.